Content is king….Quality is Emperor

Content is king statement is used in one of the presentation done at the beginning of my career.

Being part of a broadband wireless internet solutions company in the year 2000, it’s easily understood that the role of content is going to be critical for the future world of internet. Thanks to my CEO, who introduced us to the world of future, gaming, animation and 3d virtual worlds. When most of my colleagues were expecting their next move in their career, I was excited to see the magic of future internet.

web 1.0 allowed using images and interactive websites

web 2.0 moved ahead with user generated content creation. So, the move in content usage on internet started booming.

Getting started in 2005, youtube made a huge buzz in the world of video and entertainment. India caught the wave after the huge success of kolaveri di song. Since then, all enthusiasts participated in building content for youtube making it 2nd largest search engine by uploading millions of videos related to art, films, cooking, gossips, news, documentaries, learning, funny etc.

Youtube is a case which proved that…….Content is king. Thanks to Google. Youtube is free to use. On the flip side, there are paid channels like netflix, VUDU, amazon prime etc, which are making decent buzz with their exclusive content like breaking bad, madmen, black mirror, etc. Though Youtube has billions of videos, people are still searching for more. Audience preferences are slowly changing towards quality content. Content has viewers and quality content has more scope than viewers. Moving ahead, internet is getting into the palms of people with all ages, genders and kids. It’s the right time to catch the digital wave to rise up with quality.

Let’s take the case study of Dangal movie,

Dangal is a Hindi movie, which is inspired by a real story. It is well received by global audience and made Indians proud by being one of the biggest hit till now. Thanks to Chinese audience who proved that a movie with a right story has no region or nativity barriers. Their contribution and dangal success inspires future film makers as a case study proving that – A good story can break boundaries and a perfect movie win hearts.

We are proud to have an actor like amir khan whose contribution and dedication proved many times that Quality Content is Emperor. Congratulations to Team Dangal. You made it right….I’ll watch Dangal again on netflix. Thanks to internet. It changed the world of Entertainment and Media.

Good to go long way……



Srushti Creative Studio

With a great passion and vision, Srushti started as a Creative Studio to cater gaming, advertising and film industries. Core vision is to bring great visual experience by blending the magic of art with cutting edge technology.

Armed with creative expertise, artistic strength and the best talented resources as a team, Srushti is geared to make a global presence in the world of creativity.


Please find the below link to download high resolution pdf for Srushti Overview

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Eswar Jabba

With over 20 years of experience in the creative industry, I have great expertise in the areas of print, digital, 3d and interactive. I have worked on a wide variety of projects that comprised of visual effects for movies, corporate videos, gaming and virtual reality.


My career started in the Print Media at an Ad Agency in Vijayawada, where I worked with local and national clients to deliver great advertising solutions. Later on, I moved to Hyderabad, and joined the VFX industry.

Over the next 10 years, I helped create vfx for more than 25 films in Telugu, Tamil, Hindi and English. And more importantly, during this period I also got the chance to work on world class movies, tv shows and tv commercials. I later moved into Gaming and Virtual Reality, helping create compelling virtual worlds and games.

I foresee a future where all these individual mediums will merge and unify, offering a holistic experience across various devices and screens.

In 2012, I joined PixelSutra, a creative agency focused on creating great videos, games and interactive experiences. It is here that I think my diverse experience will see its true potential. It’s been a great experience so far and I look forward to scaling to great heights going forward.