3d – The new Aladdin Genie Lamp

Let it be amir khan twins role in Dhoom3

or Matrix Reloaded movie amazing fight between Neo and Agent Smith where Agent Smith spawns to hundreds of Smiths that brought goosebumps to the audience in theatres.

Double, triple and multiple roles of a single actor is possible with camera trick, Robotics or with the latest 3d technology that can make unbelievable 3d characters. Sometimes, it’s not possible to make a lion or tiger to act, where the shot requires serious expressions or perfect body language for an animal. Then 3d is the only way to go.

It started with Jurassic Park and there are many such roles in Narnia, Harry Porter series, Lord of the rings etc. that used technology to bring back the extinct characters to life or golam kind of characters that played crucial role for the movie.

List goes on from hollywood movies to tollywood movies that has lot of 3d animals, 3d characters, 3d crowd multiplications etc that elevated the movie experience to an altogether different level.

Another great example is Richard Parker character in Life of Pie movie, which is completely developed in 3d.  Congrats to the award winning Rythm and Hues studio, for the great effort being the 2nd god creating realistic characters using 3d technology.

….what a fun it is.

There are many such case studies in films and TV series that has seamless 3d integration of characters. crowd multiplications and sets which brought great visuals to the world of entertainment. Browse through the link to know more.

We at Srushti VFX wish to see more Richard Parkers and Golams which are the dream characters of the director. Sometimes the real heroes of a story.



Eswar Jabba

With over 20 years of experience in the creative industry, I have great expertise in the areas of print, digital, 3d and interactive. I have worked on a wide variety of projects that comprised of visual effects for movies, corporate videos, gaming and virtual reality.


My career started in the Print Media at an Ad Agency in Vijayawada, where I worked with local and national clients to deliver great advertising solutions. Later on, I moved to Hyderabad, and joined the VFX industry.

Over the next 10 years, I helped create vfx for more than 25 films in Telugu, Tamil, Hindi and English. And more importantly, during this period I also got the chance to work on world class movies, tv shows and tv commercials. I later moved into Gaming and Virtual Reality, helping create compelling virtual worlds and games.

I foresee a future where all these individual mediums will merge and unify, offering a holistic experience across various devices and screens.

In 2012, I joined PixelSutra, a creative agency focused on creating great videos, games and interactive experiences. It is here that I think my diverse experience will see its true potential. It’s been a great experience so far and I look forward to scaling to great heights going forward.